Digital Marketing Professional Course

Master Digital Marketing including SEO, Social Media Marketing, Google Ads, Email Marketing, Analytics, and become a certified digital marketing professional.

Duration 3 Months (90 Hours)
Mode Live Online / Offline
5,200+ Students
400+ Partners
91% Placement

📈 Your Market Value After This Course

What you'll achieve and how much you can earn after completing Digital Marketing

Fresher / Entry Level

₹3 - 5 LPA

0-2 years experience

  • Digital Marketing Executive
  • SEO Trainee

Senior / Expert Level

₹15 - 30+ LPA

5+ years experience

  • Head of Digital Marketing
  • Marketing Director

🎯 Job Roles You Can Apply For

Digital Marketing Manager
SEO Specialist
Google Ads Specialist
Social Media Manager
Content Marketing Manager
Email Marketing Specialist
Marketing Analyst

⚡ Skills You'll Master

SEO
Google Ads
Social Media Marketing
Content Marketing
Email Marketing
Google Analytics
Facebook Ads
LinkedIn Ads
WordPress
Canva

📚 Complete Course Syllabus

Master every aspect with our comprehensive curriculum

Module 1: Introduction to Digital Marketing

  • What is Digital Marketing - Traditional vs Digital
  • Digital Marketing Channels Overview
  • Customer Journey & Digital Funnel
  • Setting Digital Marketing Goals (SMART)
  • Digital Marketing Strategy & Planning
  • ROI & KPI in Digital Marketing

Module 2: Search Engine Optimization (SEO)

  • What is SEO - Importance & Benefits
  • How Search Engines Work - Crawling, Indexing, Ranking
  • Keyword Research - Tools & Strategies
  • On-Page SEO - Title Tags, Meta Descriptions, Headers
  • Technical SEO - Site Structure, XML Sitemap, Robots.txt
  • Off-Page SEO - Backlinks, Guest Posting, Link Building
  • Local SEO - Google My Business, Local Citations
  • SEO Tools - Google Search Console, Ahrefs, SEMrush
  • Mobile SEO & Voice Search Optimization
  • SEO Audit & Reporting

Module 3: Search Engine Marketing (Google Ads)

  • Introduction to Google Ads (PPC)
  • Google Ads Account Setup & Structure
  • Keyword Research for Google Ads
  • Search Campaigns - Text Ads
  • Display Campaigns - Banner Ads
  • Shopping Campaigns - Product Listing Ads
  • Video Campaigns - YouTube Ads
  • Remarketing & Retargeting
  • Bidding Strategies & Budget Management
  • Quality Score & Ad Rank
  • A/B Testing for Ads
  • Google Ads Reporting & Optimization

Module 4: Social Media Marketing (SMM)

  • Introduction to Social Media Marketing
  • Facebook Marketing - Pages, Ads, Insights
  • Instagram Marketing - Posts, Stories, Reels, Ads
  • LinkedIn Marketing - Company Page, Ads, Networking
  • Twitter Marketing - Tweets, Hashtags, Ads
  • YouTube Marketing - Channel, Videos, Ads
  • Pinterest Marketing - Pins, Boards, Ads
  • Social Media Content Strategy
  • Social Media Analytics & Metrics
  • Influencer Marketing
  • Social Media Management Tools - Hootsuite, Buffer

Module 5: Content Marketing

  • What is Content Marketing - Importance
  • Content Strategy & Planning
  • Types of Content - Blog, Video, Infographic, Podcast
  • Blogging & Article Writing
  • Video Content Creation
  • Content Distribution Channels
  • Content Calendar & Management
  • Measuring Content Performance

Module 6: Email Marketing

  • Introduction to Email Marketing
  • Building Email List - Lead Magnets, Opt-in Forms
  • Email Marketing Platforms - Mailchimp, ConvertKit
  • Types of Emails - Newsletters, Promotional, Transactional
  • Email Automation & Sequences
  • Personalization & Segmentation
  • A/B Testing for Emails
  • Email Analytics - Open Rate, Click-through Rate
  • GDPR & Email Compliance

Module 7: Web Analytics (Google Analytics)

  • Introduction to Google Analytics
  • Setting up Google Analytics Account
  • Understanding Audience Reports
  • Acquisition Reports - Traffic Sources
  • Behavior Reports - User Engagement
  • Conversion Tracking & Goals
  • E-commerce Tracking
  • Custom Dashboards & Reports
  • Google Tag Manager Basics

Module 8: Affiliate Marketing

  • What is Affiliate Marketing
  • Affiliate Networks - Amazon, ClickBank, ShareASale
  • Finding Profitable Niches
  • Affiliate Link Management
  • Promoting Affiliate Products
  • Tracking & Commission Structure

Module 9: E-commerce Marketing

  • E-commerce Marketing Strategies
  • Product Listing Optimization
  • Cart Abandonment Recovery
  • Customer Reviews & Ratings
  • Upselling & Cross-selling
  • Amazon Marketplace Selling
  • Shopify Marketing

Module 10: Projects & Certification

  • Project 1: Complete SEO Audit for a Website
  • Project 2: Google Ads Campaign Creation
  • Project 3: Social Media Marketing Strategy
  • Project 4: Email Marketing Automation
  • Capstone Project - Complete Digital Marketing Plan

⭐ Why Choose Tekksol Global?

We provide the best learning experience with industry experts

Expert Trainers

Learn from industry professionals with 10+ years of Digital Marketing experience

Hands-on Projects

Work on 5+ real-time digital marketing campaigns

Industry Certification

Get globally recognized Google & HubSpot certifications

100% Placement Support

Tie-ups with 400+ companies for Digital Marketing roles

Resume Building

Professional resume & portfolio with live campaigns

Mock Interviews

Regular mock interviews with detailed feedback

💻 Real-Time Projects

Build impressive portfolio with industry-relevant projects

Complete SEO Audit

Perform a complete SEO audit for a real website including on-page, off-page, and technical SEO recommendations.

Google Search Console Ahrefs Screaming Frog GA

Google Ads Campaign

Create and optimize a complete Google Ads campaign with search, display, and retargeting ads.

Google Ads Keyword Planner GA Tag Manager

Social Media Strategy

Develop a comprehensive social media marketing strategy for a brand across Facebook, Instagram, LinkedIn, and YouTube.

Meta Business Suite LinkedIn Ads Hootsuite Canva

🚀 Placement Assistance

We're committed to your success beyond the course

Placement Support Includes:
  • Resume & LinkedIn Profile Building
  • Aptitude & Technical Training
  • Mock Interviews with Industry Experts
  • Soft Skills & Communication Training
Our Hiring Partners:
  • 500+ Hiring Partners
  • Unlimited Interview Opportunities
  • Job Portal Access
  • Life-long Placement Support
Our Top Hiring Partners

❓ Frequently Asked Questions

Got questions? We've got answers

What are the prerequisites for Digital Marketing course?
No prior experience required. Basic computer knowledge and internet familiarity is helpful.
What is the duration of the course?
The course duration is 3 months (90 hours) with flexible batch timings.
Will I get Google certifications?
Yes, the course prepares you for Google Ads, Google Analytics, and HubSpot certifications.
What projects will I build?
You will build 5+ projects including SEO Audit, Google Ads Campaign, and Social Media Strategy.
Is placement assistance provided?
Yes, we provide 100% placement assistance with 400+ hiring partners.

🚀 Ready to Start Your Digital Marketing Journey?

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